Augmented reality offers retailers targeted opportunities to present their entire product range attractively, including to consumers in their own homes. The digital touch table makes it possible – and fun – to experience products in the shop. Watch the following video and see what a digital edge for the retail trade might look like.
Part 2: Augmented reality, digital touch table
Digital benefits for the retail trade
Use augmented reality to fill the table at PoS according to customer requirements
Explore all product lines at the space-saving digital touch table
Nikolai Gruschwitz, Waketo GmbH
Digital expert Nikolai Gruschwitz, developer and CEO of Waketo GmbH, guided us through the Point of Experience at Ambiente 2019 and impressively demonstrated how high-street retailers can generate benefits for themselves in the future and inspire their customers with the intelligent use of digital technology and retain them over the long term.