Discover consumer goods digitally arranged by thematic area. Experience all product lines and designs virtually at PoS. Present products columns realistically and vividly with holograms. The film shows how to combine analog and digital tools in high-street retail and to emotionalise the shopping experience to your advantage.
Part 1: Explorer & Designer, Digital Pyramids
Making the transformation from Point of Sale to Point of Experience
Making the most of advantages over online trading and emotionalising the shopping experience
Making the entire product range accessible in the smallest possible space in the shop
Nikolai Gruschwitz, Waketo GmbH
Digital expert Nikolai Gruschwitz, developer and CEO of Waketo GmbH, guided us through the Point of Experience at Ambiente 2019 and impressively demonstrated how high-street retailers can generate benefits for themselves in the future and inspire their customers with the intelligent use of digital technology and retain them over the long term.