The key to success

The shop window continues to gain in significance for the high-street retail trade as a source of information and inspiration for customers. It is seen by many retailers as an essential aspect of differentiation from the competition. Use this Messe Frankfurt Management Report as a valuable source of information to help you fully exploit the potential of shop window design.

Shop window with an opulently decorated set table
Shop window with giving products and fashion items

Attractive shop windows – an unbeatable advertising medium and communication channel.

Generate attention – raise your profile – encourage impulse purchases

Use the shop window to create emotional appeal and to differentiate yourself from the online trade

Getting the timing right: shop window design cycles

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