Dolce Vita

“Bella Italia” doesn’t just stand for enjoyment of life, culinary delights and great design: Italian products account for a significant share of German retail sales. The Management Report identifies products that are particularly successful in Germany.

A tanned woman wearing blue sunglasses and a dress with a flower print is standing in front of Italian architecture.

Using “Bella Italia” as a customer magnet

Successful imports: detailed insights broken down by market segment

Differentiation from the competition: only one in three retailers stocks Italian products

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