Oh come all ye faithful …

The significance of the Christmas trade for the German retail sector: How large is the share of annual sales? When does Christmas start and end? And what role do online sales play? The Messe Frankfurt Management Report provides informative insights – find out more.

People shop at a festively decorated store.

Post-Christmas trade is also extremely important for sales

There are also more sales of non-Christmas products during the Christmas season

Increase sales opportunities and make stronger use of online distribution channels

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