How Germany shops

The Germans like shopping – often on impulse to lift their mood or simply to treat themselves. The Management Report gives useful insights into the right products for impulse buys.

A stylized, grey and red illustration of different consumer goods

Lifting the mood is a possible motive for purchase

Create inspirations for impulse buys at PoS and in the shop window

Crisis-proof: Consumers only rarely put off purchases of furnishings and decorative items in order to save money

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