How can high-street retail meet the challenges of online retail? And which current technologies are suitable for meeting the needs of different types of shoppers? Nazli Barvar, Brand Manager at IFH Köln, gives an overview during her guided tour of the Retail BLVD at Christmasworld.
Reach customers around the clock via social media.
Offer an immersive shopping experience with multi-sensory presentations.
Communicate information transparently and reduced to the essentials.
Nazli Barvar is Brand Manager at IFH Köln. IFH Köln is an industry insider that provides information, research and consulting around retail-relevant issues to support the sector in the digital age.