Every year, Christmasworld showcases new products and design ideas in a wide-ranging trend presentation. One of this year’s trends goes by the name of “tender festivities”. Individual retailers can tailor the trend to their own needs and transfer the concept to their own store. Designer Claudia Herke from Stilbüro bora.herke.palmisano shows how.
In the winter, the Christmasworld trend “tender festivities” ensures a restrained festive decoration scheme in pastel colours. Designer Claudia Herke from Stilbüro bora.herke.palmisano design studio gives tips on the trends and shop design. A cool, gleaming gold and frosted effects provide special accents and catch the eye – whether for Christmas decorations at home or in retail window displays. “Tender festivities is a calm and peaceful trend with a minimalist design. Central to it are unusual shapes and surfaces, combined with matt finishes and stone effects, as well as crinkled and folded textures and exquisite papers”, says designer Claudia Herke. At the same time, these imbue this delicate style with a sparkling effect, which surprises customers and invites them to discover more.
Stylishly set in scene
It is worth playing with these elements in shop design and window displays. Crinkled tissue paper, for example, can be used as a photo motif for background and wallpaper designs. On the delicate colour theme, an additional printed motif could be a transition from rose pink and violet to pale yellow. In addition, mirror effects, glossy touches, chrome, and gold produce an optimal effect from a distance. “The use of cool gold, in particular, has an exquisite, sophisticated effect. You can add luminous highlights to this in your window decorations. Strings of fairy lights, illuminated garlands and luminous paper star decorations hung up in a row can be used very successfully for this”, as trend expert Herke explains. A lot of delicately tinted glass and frosted touches on the flowers and grasses chosen also emphasise the very modern, minimalist look.
Claudia Herke, Stilbüro bora.herke.palmisano
Stilbüro bora.herke.palmisano was once again commissioned by Messe Frankfurt to manage the much-loved Trend Area at Christmasworld 2019. In performing this task they sift through the latest trends in relation to fashion, society, architecture and design, and then translate their findings into the latest colours, shapes and materials for festive decorations. Christmasworld exhibitors offer retailers a rich portfolio of new decorative ideas from which they can draw all year round.
Christmasworld Frankfurt, Star Trading AB, Gnosjö Konstsmide GmbH, DK international interior AS, Inge’s Christmas Decor GmbH